(Hyundai and Kia said this week they are not in talks with Apple to develop self-driving cars.)Įven by Apple’s standards of long-rumored products, the Apple Car has been longer rumored than most. As an internal saying goes, the fastest way to not work with Apple is to talk about working with Apple.
The headlines have been steady: prominent auto industry poaches, one approved car patent after another, sightings of mysterious self-driving cars around its Cupertino, California, headquarters, and most recently, widely reported talks of a multi-billion dollar partnership to build an autonomous electric car with Hyundai and Kia.īut this month, just as the rumor mill was reaching a fever pitch over the partnership reports, Apple appeared to pump the brakes on the deal after Hyundai prematurely revealed discussions were underway, according to Bloomberg. For such a secretive company, Apple’s car efforts have been in plain sight for years.
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